Cernovich Hoaxed Movie Paves the Way for MAGA

Daniel Ashman
4 min readMar 13, 2019

Communists are blacklisting and silencing American free thinkers at an alarming rate. It makes people wonder, where is the free market, independent, riposte?

Enter Hoaxed!

This movie was produced by maverick firebrand Mike Cernovich, and released in January of 2019. It’s already been seen in over 100 countries and received warm feedback on IMDB: an average rating of 7.6 stars from hundreds of reviews.

This is a movie worth talking about. It is a major production involving some of the biggest names from non-mainstream media, including, to name just a few, Alex Jones, Gavin McInnes and Stefan Molyneux.

Even Anthony Scaramucci is interviewed in the documentary, and the film is almost worth watching for his segment alone, where he exclaims from a posh restaurant, “I said three curse words on a recorded phone line. They treated it like I poured hot water on a newborn baby!”

The basic premise of the movie is contained in its title: Hoaxed. It lays out how the mainstream media is hoaxing viewers with fake news.

For example, it goes through the story of how the media unjustly vilified Cassie Jaye. She is a feminist and an independent film maker. Previously, she made videos aligned with politically correct ideas, promoting feminism and LGBT rights, which got her good acclaim. But then she mixed it up, and made a movie that laid out mens issues without being anti-male: The Red Pill. She was hit with a smear campaign, angry mobs, and media who falsely claimed she was spreading “misogynistic propaganda.”

What could be a bigger hoax than smearing a longtime feminist activist as a “propagandist” for “misogynistic propaganda”?

People know fake news is a major problem now. Hoaxed lays the case out well with a number of first-hand accounts by people who have personally been attacked by fake news.

The production values on the film are quite good. It cost roughly $300,000 to produce, though by all accounts, it appears even more professional beyond that amount.

The movie was done with solid technical skill. And this is the sense in which Cernovich is trailblazing, not just for himself, but for the entire MAGA movement. He has no traditional and credentialed background in film making. He’s just some guy that wanted to make art, to change the narrative, to offer people something outside of the hardcore leftist-controlled media. He succeeded.

“The cultural battle is also done in steps. It’s write the play, shoot the movie, write a newspaper article, do a YouTube channel, right. Here’s what you got to do. Get your thumb out of your mouth, stop whining, and stop waiting for somebody to change your diaper and pat you on your head. It’s not going to be better. It’s only if you take direct action,” Steve Bannon recently explained in an interview. (Incidentally, Bannon gave the interview to Allan dos Santos who heads up his own new and excellent media organization from Brazil, Terca Livre.)

It is worth noting, however, that some of the foreign policy discussed in Hoaxed is puzzling. While Cernovich raises solid points about how the media may push for war based on hidden financial incentives, it gets taken to an extreme, and characterizes American wars as unjust warmongering. It actually twists the famous Kennedy speech where he warned about Russia and the spread of Communism — “For we are opposed around the world by a monolithic and ruthless conspiracy that relies primarily on covert means for expanding its spheres of influence — on infiltration instead of invasion, on subversion instead of elections, on intimidation instead of free choice, on guerrillas by night instead of armies by day” — and somehow turns it around to damn America.

Ironically, the movie goes on to reiterate some oft repeated yet wrong news, that America went to war in Iraq based on lies. Actually, contrary to now popularly accepted notions, Iraq was indeed trying to get nuclear weapons materials, and they did have chemical weapons, but the CIA, the State Department, and the media, preferred to say they didn’t, to destroy George W. Bush. This was fake news before we knew the term. (This is not a comment on whether the Iraq War and Bush were either good or bad.)

But Hoaxed isn’t really a propaganda piece. It gives a platform to many people with divergent views. There is Stefan Molyneux who espouses the value of traditional families alongside feminist Cassie Jaye. There is Lauren Southern who criticizes Islam even when Cernovich has gone out of his way to defend Islam.

Cernovich is also working on an upcoming movie, Blood Money, on how Qatar corrupts and influences America. It features foreign policy experts, such as J Michael Waller and David Reaboi, with their own strongly held independent views.

The point is that under Bannon’s criteria, Hoaxed is a stunning success. It’s a cultural art piece. It’s entertaining. It energizes MAGA people. It puts some views out there that just cannot be found in Hollywood. It advances a number of worthy people who are blacklisted by the mainstream media.

Most importantly, it hopefully will serve as an inspiration to others, to fight the cultural war.

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